Keyword: game-brand congruity

1 article found.

Research Article

Evaluating Game-Brand Congruity and Flow on Brand Personality by Using Gamifying Learning

Chia-Wen LEE, Cheng-Fu Yang, Huang-Chia Hung

EURASIA J Math Sci Tech Ed, Volume 13, Issue 7, July 2017, 3083-3097

https://doi.org/10.12973/eurasia.2017.00706a